We talk a lot about the Cult of Machine. Basically, it’s our name for the wonderful, vibrant and diverse community that surrounds everything we do. We believe there are four pillars that lie at the heart of it: community, inclusion, conversation, and adventure.
We’ve gone into a bit more detail here.
It's also the name for our standalone clothing and accessories brand - visit thecultofmachine.com to see what's on offer.